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Radio advertising alternatives

Companies such as Pandora, Spotify, and iHeartRadio are the leaders in internet radio today. These companies have made listening to music more convenient. They also give advertisers a useful new tool to directly target specific audiences in their ad campaigns. While traditional radio is still an effective advertising outlet, its range is more limited in terms of honing in on a specific demographic.


Internet radio give advertisers the ability to target specific demographics by various age, location, and even listening habits. This ensures that an advertisement will reach only the intended audience, allowing advertisers to tailor very targeted ad campaigns.


Here is some background on the three major internet radio services and how they differ:

  1. Pandora
  2. Spotify
  3. iHeartRadio
  4. Audicy Digital
  5. I heart Digital
  6. Cumulus Digital
  7. Sirius XM